Man vs Machine. Tube stations are closer than you think.
mark the launch of the new ASICS store in London, an installation and
website was created challenging members of the public to race against
2006 World Triathlon Champion, Tim Don and the London Circle Line over 3
separate races using a custom treadmill developed in house.
runner is constantly updated with their progress while running. Using
large typography, a clear visual language, and constant updates the
runner can quickly see how well they're performing.
responsible for the design of the in-store graphics which were displayed
on multiple screens throughout the store, and also used on the micro site.