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Graphic and interactive design of Derek Boateng, an art director/designer with over 10 years experience based in London.



Asics - Man vs Machine


Man vs Machine. Tube stations are closer than you think. 

To mark the launch of the new ASICS store in London, an installation and website was created challenging members of the public to race against 2006 World Triathlon Champion, Tim Don and the London Circle Line over 3 separate races using a custom treadmill developed in house. 

The runner is constantly updated with their progress while running. Using large typography, a clear visual language, and constant updates the runner can quickly see how well they're performing. 

I was responsible for the design of the in-store graphics which were displayed on multiple screens throughout the store, and also used on the micro site. 

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