The objectives for the redesign of the new AllofUs website were very simple. Make the beautiful imagery the proud centre piece of the site, show off the stunning interactive work, and make the site easier to navigate across a wide variety of different devices.
My main challenge as lead designer was to redesign the website from the ground up using the same CMS that had been in place for a number of years. Working collaboratively with the art director and interactive designer we looked at a modular way of displaying work on the new impactful homescreen alongside the use of typography, colour and how the language in the site could greater reflect the personality and studio culture of AllofUs.
The result was a fresh, inviting, bright, adaptive and lively new website which will stand the test of time.